Backwards Fashion | Providing everyone with sustainable clothing options

What is the problem you found?

Finding suitable clothes to fit different shapes and sizes is difficult and people waste old clothes that they no longer want or need. 

What is your opportunity?

How might we provide sustainable fashion for people of all sizes?

Who is your audience?

Mandy is a female and is larger than the “average” size woman.

Mandy is looking for clothing that suits her body type and personal style. 

Mandy has heaps of clothing that she no longer wants but doesn’t know how or where to dispose of them.
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What Is Your Solution?

Our solution is to create an online store that caters to all sizes and styles, with a way to send in clothing that you don’t like or don’t want - for free - and so we can find a home for them. We also use sustainable, recyclable packaging.

Our company has a message that there is no such thing as old fashion, all fashion is good fashion and you shouldn’t be judged for what you wear, especially if it is one of ‘last year’s’ trends!