Judges Choice: Mannequeens | Creating plus sized mannequins to use fashion to change beauty standards and promote plus sized bodies

What is the problem you found?

Many plus-sized people all across the world are constantly struggling with their image due to the lack of representation of their body types both in face-to-face and online stores. These people may also experience difficulty in buying clothes which don't fit and look good on their body type.

What is your opportunity?

How might we normalise plus-sized body types?

Who is your audience?

Plus-sized people all across the world, particularly those struggling with their self-worth and body image.

What Is Your Solution?

Mannequeens is a brand which specialises in creating plus-sized mannequins to show off the many different body types which lack representation in fashion stores and also the online and social media platforms. Through the use of these unique mannequins, we hope to promote plus-sized body types in real life and give these people a good idea of what to expect the clothes they buy to look on them.