Patch The Scratch
Helping people be more environmentally friendly with their fashion
Charlie, Evaline, Jasmine, Trey, Arlo
What is the problem you found?
The problem we are focusing on is sustainability in fashion. We found that a lot of people want to be sustainable, but don't know how.
What is your opportunity?
How might we help people be more sustainable with their fashion choices and actions?
Who is your audience?
Our customers are primarily farmers and parents. These are the people that will pay for the app. However, it can also be used by kids whose parents might pay for it for them.
What Is Your Solution?
We are building an app to help people be more environmentally friendly with fashion.
The first version of the app will focus on teaching people how to patch up their clothes. This is an important skill but often something people don't know how to do. This is the freemium version.
If someone buys the premium membership, they can also learn about other topics. For example, our content will cover how to choose more organic fabrics, and how to make use natural dyes.
Customers will also be able to buy merchandise and kits to improve the sustainability of their fashion choices and reduce their environmental impact. This will include things like sewing kits and compost bins.
You can see our wireframes below.