Petwear By Calderoni

Providing durable, affordable and unique pet wear products

Student Project

Social Purpose:

Current Status:


Project Team:

Lianna Calderoni, Ella Millar, Summa Silk, Kasey McMillan


Parkridge State High School

What is the problem you found?

The problem we've found is that a lot of pet related products are made using fabric or material that isn't good for the environment. There aren't many affordable alternatives for pet owners. 

What is your opportunity?

How might we create environmentally friendly and affordable pet wear?

Who is your audience?

Our main target market will be pet owners and people who value the environment and animal welfare, the main age demographic will be 18-34. We will utilise social media platforms like Instagram and TikTok to attract and promote towards this age group.

We will also use Facebook to attract the same demographic and higher, like 40 to 65+ who may be on the lookout on products for their children or themselves.

What Is Your Solution?

'Petwear By Calderoni' is a pet wear brand specialising in harnesses, collars, leads, and bandanas for dogs.

Eventually we will expand into other products and animals. We pride ourselves on providing quality Australian-made products that are good for the environment and are affordable for all.

We will work closely as a social enterprise with small animal rescue organisations to promote their work and our shared values: that all animals deserve a loving home. We hope to use the animals they have up for adoption as ambassadors for our products across all social media platforms in order to sell our product and help animals find a forever home.  

Petwear website

Petwear Website 2

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