TAP | Helping everyone to express themselves through unique cultural clothing

What is the problem you found?

Many people who wear cultural pieces of clothing are not given a lot of options of colours and patterns to choose from in mainstream fashion. 

What is your opportunity?

How might we make fashion more culturally inclusive?

Who is your audience?

People who are looking for fashionable, creative and bespoke cultural clothing.

What Is Your Solution?

We have come up with an app called TAP (The Appreciation Program) that customises cultural pieces of clothes to suit people's individual styles. We plan to employ people from refugee backgrounds as designers and advisors to ensure our brand has the voice of our target audience at its heart, supporting the design of all garments. 

Slogan: Customised, fashionable and cultural clothes at the TAP of a finger.