Cultural Runners | A whole month dedicated to celebrating and supporting several different cultures that are not well recognised.

Project Team:

Golden Tang , Samantha Dela Cruz , Winner Malkia

Status:

New Idea

Social Purpose

Reduced Inequality

What is the problem you found?

Countries that are not popular tourist attractions, are usually neglected when having cultural celebrations.

We believe lesser-known countries should be as equally popular and celebrated.

What is your opportunity?

How might we represent cultures that are not well known, in a positive and vibrant light?

Who is your audience?

Young adults who want to challenge themselves by discovering more of the world.

What Is Your Solution?

•A whole month dedicated to celebrating and supporting several different cultures that are not well recognised

•The selected countries will have 2 full days to celebrate and showcase their culture, which includes art, food, history, fashion, activities and community bonding.

This will allow tourists and locals to experience and learn about countries and cultures they’re not educated on while additionally opening them to a completely new perspective.

It will allow the recognition of local traditional artists, and include a scavenger hunt game that encourages travel to lesser-known countries.