Backwards Fashion | Providing everyone with sustainable clothing options
Niamh , Natalie , Madison , Scarlett , Caitlyn
Sustainable Cities & Communities
What is the problem you found?
How might we provide sustainable fashion for people of all sizes?
Customer / Problem
Mandy is a female and is larger than the “average” size women.
Mandy is looking for clothing that suits her body type and personal style.
Mandy has heaps of clothing that she no longer wants but doesn’t know how or where to dispose of them.
What Is Your Solution?
Our solution is to create an online store that caters for all sizes and styles, with a way to send in clothing that you don’t like or don’t want - for free - and so we can find a home for them. We also use sustainable, recyclable packaging.
Our company has a message that there is no such thing as old fashion, all fashion is good fashion and you shouldn’t be judged for what you wear, especially if it is one of ‘last year’s’ trends!