Calc Your Food
Improving customer purchasing habits and reducing food waste in Rockhampton
How can we improve people's purchasing habits when buying groceries to reduce food waste?
Customer / Problem
Families often buy more groceries than they actually consume because most standard recipes are not specific enough about ingredient quantities.
Our solution is an app targeted at families that would provide the user with recipes, ingredients and quantities specific to the appetites and dietary requirements of that family. With this structured guide, families would find it easy to reduce their household food waste while still enjoying the meals that they love.