There is a lack of communication between farmers and the public.
Justin Walsh, Tayah Turnball, Ella Geyer, Lachlan Devlin, Lincoln White
How might we bridge the communication gap between farmers/the public/animal activists/scientists/researchers?
Customer / Problem
Farmers are proud people who rely on grazing livestock for their livelihoods and the public don’t understand that farmers care about what they do/their livestock etc.
Using existing tracking systems (fit bit bands for livestock) to an app that extracts research from data sets collected from the tracking systems. Sell the data/donate to science or research and educate schools/the public through workshops which utilise this data.
We were very lucky to have the opportunity to pitch to 100s of people at Telstra Vantage. We have made great connections and look forward to touching base with potential partners.
We also got media coverage...