Reducing fashion waste for a more eco-friendly industry.
How might we allow customers to give constructive criticism that gets through to manufacturers?
Customer / Problem
Our customers are manufacturers, retailers and fashion shoppers. There's a disconnect between what shoppers are looking for and what manufacturers create and produce. This creates a big waste problem that can be avoided if the interaction between shoppers and manufacturers is improved.
Feedback is a unique way that shoppers have access to and give feedback to manufacturers of their favourite brand. We use two channels to promote this; a website and an app. These allow shoppers to give feedback to manufacturers directly helping them to better understand the needs of their customers and reduce unnecessary waste.