Fun Packaging

Problem Statement

How might we encourage people to pick up rubbish?

Customer / Problem

There is a littering problem in our community (and around the world), which leads to pollution and other harmful effects on the environment. 

Solution

Our solution is to create a new range of food packaging for existing products. Our range of colourful bags would be designed for maximum visibility, making them easier to identify on the streets. This would lead to less litter on the streets of our community, as people would be able to notice if they dropped these packages (or if someone else dropped one), and thus would be more likely to pick them up.