GNBC | Starting conversations about masculinity and breaking harmful stereotypes.

What is the problem you found?

How might we encourage conversations about toxic masculinity and harmful gender stereotypes?

Customer / Problem

Young men face a lot of judgement and prejudice when they present or act in ways that differ from the established norms surrounding 'masculinity'. The pressure to be masculine can lead to bad habits such as not discussing mental health or not pursuing certain hobbies for fears of being too feminine. 

What Is Your Solution?

"GNBC" is a men's skincare brand that breaks stereotypes of masculinity and encourages conversations around toxic masculinity. By providing a product designed by men for men, this reshapes our understanding of what it means to be masculine. 

By normalising men using a traditionally feminine product, we can foster a more accepting and inclusive culture.