KRACL active kids logo featuring a pink band and a lightbulb symbol

KRACL Active Kids | Promoting an active lifestyle and improving the physical health of Australian youth


New Idea

Social Purpose

Good Health & Wellbeing

What is the problem you found?

How might we combat obesity in Australian youth? 

Customer / Problem

  • In 2018, 1 in 4 Australian children were overweight or obese.
  • Only 30% of Australian children met the physical activity guidelines.
  • 70% of Australian children are not getting enough physical exercise 

Our customers are families; parents who are finding it difficult to get their kids to be active; and children who need to be active but also want to have fun.


What Is Your Solution?

Our solution is a mobile app called KRACL Active Kids. The app comes with an animal avatar that the user needs to look after using a digital currency that can be earned through the completion of a variety of exercise routines available on the app. Each routine would run for 5 minutes and would cater to a range of ages and abilities from 6-12. Our app provides an effective motivation for children to get active as it is gamified, simple, allows children to look after something special and also encourages them to be social. 

Kracl Wireframe



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