KRACL Active Kids

Problem Statement

How might we combat obesity in Australian youth? 

Customer / Problem

• In 2018, 1 in 4 Australian children were overweight or obese.
• Only 30% of Australian children met the physical activity guidelines.
• 70% of Australian children are not getting enough physical exercise 

Our customers are families; parents who are finding it difficult to get their kids to be active; and children who need to be active but also want to have fun.

 

Solution

Our solution is a mobile app called KRACL Active Kids. The app comes with an animal avatar that the user needs to look after using a digital currency that can be earned through the completion of a variety of exercise routines available on the app. Each routine would run for 5 minutes and would cater to a range of ages and abilities from 6-12. Our app provides an effective motivation for children to get active as it is gamified, simple, allows children to look after something special and also encourages them to be social.