LETS

Problem Statement

How might we educate people about racism in our community?

Customer / Problem

Our customers are members of our community. The community is very diverse so people often meet others who are very different from them. This makes them uncomfortable and sometimes people are not kind to others from different cultures. The community would benefit from some way of seeing each other and understanding some of the differences in culture.

Solution

LETS is a clothing business that raises awareness and educates people about racism. The clothing comes with educational messages and features indigenous designs and cultural exhibitions. Funds from sales got into supporting awareness campaigns and other educational programs targeting young people.