Promoting tourism in the Murraylands
T'neshia Gibson, Holly Rose, Taite Macdiarmid
How might we raise awareness for the attractions of the Murraylands?
Customer / Problem
Not many people know about the tourist attractions and the activities that they can do here in the Murraylands. This means our area is not getting the attention or recognition it deserves, which is a huge opportunity for growth and awareness gone unnoticed.
Our product is a series of brochures that provide a series of custom curated experiences for every type of customer. The brochures will come with QR codes that link to maps and special promotions, making every tourist attraction an interactive customer experience. Our product will aid the lack of tourist attentionn in our community by helping and advertising the business and organisations in the Murraylands that offer these options. We also intend to partner with other emerging social enterprises in order to achieve the best experience possible.