Reaching at-risk young people through the stories of recovered substance addicts.
Rilka Bell , Abbi O'Shea , Olivia Shannon , Mia Traill , Jonquil Babb
How might we increase awareness about the impact of drugs and alcohol on young people?
Customer / Problem
Our customers are young people in our community who feel pressure to or are already doing drugs. They don't understand the terrible impact of drugs and alcohol usage on the individual and their families. Young people doing drugs are sometimes overconfident that they can stop whenever they want. This lack of knowledge can lead to more drugs, addiction and other consequences.
My Journey is a program featuring recovered drug addicts sharing their struggles with drugs and the impact on their lives and the lives of their families and loved ones. These stories are published on our website and are advertised to target young people through social media and school visits.