Neutra

Problem Statement

How might we lessen the effects of gender labels?

 

Customer / Problem

Our customers are young boys in school years 3-10.

The problem they are experiencing is the inaccessibility to certain subjects/activities because they have been labelled as 'feminine activities'.

 

Solution

Neutra is a unique program that teaches boys skills, craft and activities that are otherwise labelled as "feminine". Boys can discover choice and alternatives and learn from skilled facilitators and teachers about the benefits of these skills as well as test their passion for them.