Neutra | Empowering young boys to follow their dream regardless of stereotypes.

Project Team:

Maya Tibballs , Shalin Nair , Annabelle Clement , Georgie Watts


New Idea

Social Purpose

Gender Equality

What is the problem you found?

How might we lessen the effects of gender labels?


Customer / Problem

Our customers are young boys in school years 3-10.

The problem they are experiencing is the inaccessibility to certain subjects/activities because they have been labelled as 'feminine activities'.


Research on gender labels on activities

What Is Your Solution?

Neutra is a unique program that teaches boys skills, craft and activities that are otherwise labelled as "feminine". Boys can discover choice and alternatives and learn from skilled facilitators and teachers about the benefits of these skills as well as test their passion for them. 

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St Hildas Anglican School for Girls