There aren't enough female sports teams (especially for younger girls).
Sofia, Zoe, Annabelle, Miné
How might we break stereotypes and get more girls interested in sports?
Customer / Problem
Young girls who want to play more sports but don't know how to play games and don't have any friends who want to try them.
A phone game where you play virtual sports to learn how to play the games and through completing the sports and the challenges you earn virtual charms for your charm bracelet. The player could connect online with their friends and share progress and charms with each other.