Clarissa, Charlotte, Maggie, Alex
How might we get people/ communities to be invested in using eco-friendly resources in the production of clothing?
Customer / Problem
Our customer persona is 'Gary'. He is a 40-year-old male house husband. He has three children, two daughters age 16 and 8 years old, and a son who is 12 years old. He struggles to find eco-friendly clothing that is durable and not overpriced. He wants to educate his children on the environment. He also wants to buy his elderly parents clothing so they can all match in a way and continue to learn about being eco-friendly.
Our solution is that Gary will be able to buy clothing for his whole family that is eco-friendly. The clothing we have designed will be made out of cotton, wool linen, hessian, or silk. There are so many materials because we don't want to overuse a certain material as we want to still allow the materials to grow. There will be Shirts, Pants, Dresses, Baby clothing, Hats, Etc.
As the age brackets go up in the clothing, the logo of the seed grows into a full tree. Eg. Babies- Seedlings, Toddlers/Young Children- Little Saplings, Teen/Adult- Bloomin's (almost grown tree), Elderly people- Wise Oaks.
We need connections with suppliers of the clothing materials so we can produce our product. We need sponsors to acquire money and we may need shareholders at some point.
- Sponsors, donate money
- Shareholders, when we make a profit they will have a share in the company.
- Government funding, Input of money in our company through a grant
We want to grow and increase our company to make it the best and most sustainable company with help from our connections.
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