We want to encourage others to make sustainable and ethical fashion choices through upcycling and repurposing clothing to reduce waste.
Eva, Emma, Danielle
How might we encourage others to make sustainable and ethical fashion choices through upcycling and repurposing clothing to reduce waste?
Customer / Problem
Our target customers are young people (12-25 years old) who are motivated to consume sustainably but do not have an avenue which allows them to do so.
Our solution is to establish an online sustainable fashion network in collaboration with local, independent stores, as well as larger corporations, to promote ethical and environmentally-friendly consumption of clothing. This is achieved through exchanging quality, pre-loved clothing for store credit, which can then be used to purchase other items through the online sustainable fashion network. The website also contains information and workshops on how to upcycle and repurpose your own clothing to encourage young people to care for their garments.
We would love to connect with businesses who would be interested in being a part of the sustainable fashion network.