Simply Green | Billboards that reduce air pollution and promote climate action.

What is the problem you found?

Air pollution from cities are affecting the health of people and the planet. 

What is your opportunity?

How might we reduce air pollution in Brisbane?

Who is your audience?

Brisbane residents, councils, city planners and advertisers.

What Is Your Solution?

Simply Green billboards are made from recycled plastic and coated with titanium dioxide which is known to capture and absorb air pollutants after being exposed to sunlight - the larger the board the more impact it will have. The billboards feature a solar powered screen with messages that spread awareness of climate change and give people tips on how to avoid it on one side, and a vertical garden on the other. The billboards will also be surrounded by vegetation to create green spaces with better air quality for city residents.