Media Ad Campaign | Encouraging positive connections during Covid-19

What is the problem you found?

The problem found was that during this time a majority of people lacked positive human connection and still felt alone despite having opportunity to connect with others over the phone. 

What is your opportunity?

To create a fun and creative way the community can encourage and involve young adults to inspire and create safe ways to connect and build positive relationships away from technology.

Who is your audience?

Young Adults - Families, those living alone at home

What Is Your Solution?

Media Ad Campaign encourages young adults to create short videos coming up with new ideas every week to show how we in the community can connect safely and healthily. This movement can also be involving older audiences by having sites such as nine news and ABC featuring the best ideas alongside the positive news of the night. This can encourage and link positives with positives. 

Support Required

Connections

Connections to news sites and other platforms to create the movement and start up the proposal.