Cabama's PJ's | Cabama - making PJ's acceptable for everyday life

What is the problem you found?

Everyday fashion does not allow for comfort in daily activities. Fashion is restrictive and makes it hard for people to relax in their day to day lives. 

What is your opportunity?

How might we make everyday fashion as comfortable as wearing PJs?

Who is your audience?

Our customer is those between 14 and 35 who are sick of wearing restrictive fashion and want everyday wear that is comfortable and stylish!

What Is Your Solution?

Our solutions is 'Cabamas', a website that allows you to design your own daywear that is as comfortable as the pyjamas you love. As a social enterprise, we will provide training and employment to people who otherwise may struggle to find jobs, helping them to thrive. 

SLOGAN: In Cabamas, we understand that you have always wanted to wake up in cosy PJs, stretching as you notice rays of sunlight coming through your blinds. We want to help you to have this feeling stay with you throughout the day. Join Cabamas.