Making affordable and inclusive clothing using straps.
Isra El Arja, Zahra.Malik, Julia Yunes, Jenny Nguyen, Miami Chehade
What is the problem you found?
We discovered that most companies don't use a variety of sizes, colours and comfortable materials meaning that often clothes don't fit properly.
What is your opportunity?
How might we add current fashion trends to make them inclusive?
Who is your audience?
People who have had problems looking for clothing items that are just right for them.
What Is Your Solution?
We came up with the idea of using adjustable straps to ensure everyone is comfortable and confident wearing different styles of clothing.
Our product is straps for existing clothing and also clothing with adjustable straps.
Our product is made with comfortable materials which ensures customers are happy and impressed with this product.