Discover Culture | A website that advertises cultural experiences to provide an understanding of culture, knowledge and respect

What is the problem you found?

Travel industries do not provide adequate advertising regarding different cultural experiences. Therefore, tourists are either uneducated about how to show respect to a culture, or don’t know about the different cultural activities that are available. 

What is your opportunity?

How might we better advertise different cultural experiences to provide travellers with a deeper understanding of culture, knowledge and respect?

Who is your audience?

Our customers are anybody who travels. We have made specifications for families, single travellers, couples and children.

What Is Your Solution?

The solution that has been developed, is a website link displayed on flight booking confirmations and boarding tickets. The link will provide access to a website that shares a range of features such as the 'Do's and Dont's', activities and language. These elements will provide travellers with an understanding of the culture they are visiting, so that they can holiday in a respectful manner.