Mufasa's Monthlys | Reactivating Mount Gambier's empty shopfronts and creating lively festivals
Lilly , Skye , Sophie , Beau
Decent Work & Economic Growth
What is the problem you found?
There are many shopfronts in Mount Gambier that are empty and unused. This diminishes the sense of community and the local economy suffers from a lack of jobs.
What is your opportunity?
How might we use empty and unused buildings in Mount Gambier?
Who is your audience?
Our customer is locals and local businesses who may be missing out on opportunities to earn money due to the empty and unused shopfronts around Mount Gambier. Tourists and travellers will also benefit from the monthly festivals, as they get to see the town and experience something new.
What Is Your Solution?
Our solution is a series of monthly festivals with food, music, drinks and activities to attract people to Mount Gambier and allow small businesses to open stalls on the main street and earn money. The festivals will also attract new travellers and people to the area. Mustafa's Monthlys will be promoted via an Instagram page and through email.
This will revitalise the local economy while building a sense of community and fun.
Future of Travel Youth Design Challenge