Creating a space for dogs and their owners to socialise and relax.
Claire. F, Nicoleann. W, Tania. P, Hernui. N, Hannah. R
How might we motivate dog owners to take their dogs out more often?
Customer / Problem
The problem is that there are very few dog-friendly cafes, so dogs end up being tied up outside, unable to run around or interact with other dogs. It can also be boring waiting for your dog at a dog park, wasting a lot of time in your day. Our target customer is someone who owns a dog but may have no / limited space to let their dog run off-leash. There are also a lot of dog owners who would enjoy relaxing at their favourite cafe while their dog also gets a good run around.
Canine Corner is a dog-friendly cafe where dog owners have the freedom of letting their furry mates play among other dogs in the park while sitting themselves back and relaxing or socialising with other owners inside. The cafe will provide food and beverages as well as dog-friendly snacks and meals, a lounge, toys for dogs, entertainment and free wifi. Furthermore, the Canine Corner donates 10% of our profits to the RSPCA charity.