A La Plage | Keeping our beautiful beaches clean.

What is the problem you found?

How might we help people to protect the environment in the Mornington Peninsula?

Customer / Problem

Beach users and locals around the Mornington Peninsula may not feel connected to their environment and there is a lack of incentive to keep beaches clean of waste. This is immensely damaging to the natural environment and aquatic habitats.

What Is Your Solution?

A La Plage is a rewards scheme that provides users with cheap coffee from partnering cafes in exchange for picking up rubbish at the beach. This creates a tangible incentive for people to be actively involved in ensuring the ocean is not trashed, while supporting local businesses in the area.