To encourage the use of ethically sourced plastic and spread awareness of your plastic's journey.
Nimrat Maugill, Liza Dilay, Bianca Vernie, Efe Osaghae
How might we reduce the amount of plastic that ends up in landfill?
Customer / Problem
Plastic is embedded in every facet of our lives. Many of us want to reduce the level of plastic we use but are unaware of how to, or of how sustainable the products we buy are.
Tracking the entire life cycle of plastic will create transparency around sourcing, use, longevity of use, recycling, disposal and waste. This will encourage manufacturers to act in environmentally sustainable ways and allow consumers to make informed consumption choices.
Customers will access the information through an app. Companies will receive tax credits for signing up to the program.