Helping consumers make eco-friendly choices in everyday shopping.
Holly A, Hannah B, Hannah C, Kimberley C
How might we make eco-friendly shopping simple and easy for the everyday consumer?
Customer / Problem
Our customer is the everyday consumer who's looking to purchase sustainably manufactured products. These customers are looking for ways to make eco-friendly everyday shopping easier and simpler. Because of the difficulty in getting the relevant information relating to specific products, they sometimes have to prioritise saving time over saving the planet.
Product Earth is an app which focuses on helping customers shop in an eco-friendly manner. It helps consumers to identify whether a product in a supermarket is environmentally sustainable and what the eco-friendly product alternatives are available.
After scanning the product barcode, you might see: