Ragz to Riche$
Empowering and upskilling homeless citizens to help them get back on their feet
How can we help homeless people to get back on their feet?
Customer / Problem
Statistics of homelessness in Australia are on the rise. At the same time, middle class teens are are always searching for fashionable clothing options. We aim to take advantage of this.
We aim to create a clothing brand which would provide employment opportunities to homeless citizens and other members of our community who are in need of financial support. These citizens would be able to work in a variety of positions, helping to manufacture the clothes for our brand - which would be marketed predominantly to young people - and ultimately help them get back on their feet in a safe and supportive environment.