Motivating people to buy and use sustainable products.
Chloe, Romanie, Zoe, Gaby, Tilda
How might we create more affordable and sustainable ways to reduce waste?
Customer / Problem
Approximately 2,700,000 paper coffee cups thrown are out every day and 182.5 billion single-use plastic straws are used and thrown away every year!
Sustainable products like keep cups and reusable straws have been available for decades. Why are there still 2,700,000 cups thrown out EVERYDAY?
The solution is our incredible 'Without Waste' app, a social enterprise that provides a creative and exciting points/rewards system to trade in for discounts when people buy our re-usable and affordable products. The ‘Without Waste’ mission is to create a world where eating and living sustainably is second nature. Our products are very simple, easy alternatives to single use items, but our reward system is where we are different. When a customer purchases one of our products they can scan the product to receive points, adding to their 'Without Waste' score. Reward points can then be used to get discounts at cafes and supermarkets.
Using our cups/straws/produce bags = 1 point
10 points = reward/discount
We have also created a page that allows the customer to find out which businesses support the 'Without Waste' brand and have scanners.
We aim to create a behaviour shift among consumers by motivating them to buy and use sustainable products.