We want all girls to feel confident in their bodies no matter what they look like.
Ashlee, Moki , Ella, Lily
How might we be more inclusive of different body sizes and shapes within the fashion industry?
Customer / Problem
Our customer is teenage girls who struggle to find clothing that complements their body shape and size.
As a teenage girl, it is very common to struggle with body image. This is made even worse when there isn't much accessibility to a wide range of clothing for different body shapes and sizes. The lack of accessibility means that teens don't feel comfortable or confident in what they are wearing. This can lead to a negative self-image that can take a toll on teens' mental health.
Our solution to this issue is to create an inclusive clothing brand for young women.
Our brand 'Your Size' will include a sizing range that ranges from xxxxs to xxxxl and cuts and designs that complement and fit a vast range of body types. Through this we hope to help young teens feel more comfortable and confident in their own body. Our brand will use models with a wide range of body types and include body positive quotes and images throughout stores.
Some of our clothing prototypes include the items illustrated below
These prototypes show the range of cuts that our brand will have that will suit a wide range of body types. They also come in the wide range of sizes stated above.