LANEEBEE ST Multicultural Festival | A Multicultural Festival to "Embrace Your Culture"

What is the problem you found?

People around our area don't seem to embrace their culture. We want people/young people to be able to feel proud of their culture and show it off to others for them to learn. 

What is your opportunity?

There are not enough days in the year to appreciate or recognise other cultures. How might we create more opportunities for cultures to be recognised? How might we help young people feel proud about their cultural backgrounds and want to embrace it?

Who is your audience?

We have a very diverse and large customer base.
Our event can be attended by all people who with to learn about and engage with diverse cultures in a fun and in manner.
formative
Some of our potential customers include:
- Young people. (Children and Teenagers)
- Culturally diverse people
- Members of Logan city communities
- Those wanting to learn about other cultures

What Is Your Solution?

We have come up with a Multicultural Festival that helps young people learn about other cultures surrounding them and help them be able to embrace and show others their culture and educate others. 

We want to create a cultural festival where everyone is able to appreciate their ethnicities and backgrounds. Attendees can dress up in own traditional clothing. The festival will sell food, drinks, and clothes from a variety of cultures. There will be performance opportunities for those to share traditional dances or music from their culture.

Our aim is to create more inclusive communities through this initiative. While it will start in the Logan area, we anticipate that the event will grow to have nation wide impact. 

 

Please see out design thinking development below: 
OUR WHY

 

OUR BUSINESS PLAN 

 

OUR CUSTOMER

 

OUR RISKS

 

OUR BUDGET

 

OUR PROTOTYPES

OUR LOGO AND BUSINESS CARDS 

 

PLANNING

Support Required

Connections

We will need to make many connections including: 

- Event companies
- Culturally diverse communities 
- Council contacts to help amplify our mission 
- Schools that may want to be involved 

Funding

We hope to have the support of the Logan City Council and seed funding to turn this event form a fantasy, into a reality!  

Advice

We would love some advise off of event companies as to how to plan efficiently for an event of this size. 

Development

We will need to develop the following: 
- an event plan 
- Logistics plan 
- Safety plan 
- Agenda
- Emergency exit plan 

To do this, we would like the support of established event companies and the Logan City Council.