Life in a Loop | Bring others into your LOOP.
What is the problem you found?
Life in the loop identified that all age school students are finding it difficult to talk or express about their emotions. We want to help and solve this problem to create a more effective and safe way to communicate with others. Based on our survey results, more than 80% of students identified that they felt a range of emotions throughout the week that impacts their well-being. Out of those same students - all determined that they would prefer a non verbal method to share how they are feeling with their teachers and parents/carers.
What is your opportunity?
How might we help young people to identify, express and share their emotions, in turn, support overall mental wellbeing?
Having identified this need myself, I want my peers to have the opportunity to feel safe to express their emotions too. We believe that by building a common 'language', we can all 'bring others into the loop'.
Who is your audience?
All people who want to improve emotional literacy and especially young people who struggle with their emotions. This product will be especially helpful for young people who struggle to show their emotions.
Some pains that our customer experience include:
- Being bullied because of their emotions
- Being unable to express their emotions
- Being misunderstood because others do not understand their emotions
What our customer will get from our product:
- The ability to express their emotions in a noninvasive and empowering way
- Less bullying as others will be aware of ones emotions
- Improvements in communication
- People will be able to support the customer more
What Is Your Solution?
Life in the loop creates customisable bracelets that use a 'colour language' for young people to express how they are feeling.
This company will sell beaded bracelets, where each bead colour demonstrates a different mood or feeling, eg, yellow = happy, green=sick, red=angry, each day users can put the beads which best represent their mood on the bracelet, so people are able to identify what mood their in, how their feeling, and adjust how they act towards people around them based on that. The company will donate profits to headspace, promoting the importance of mental health and well-bring.
The aim is for this project to be available Australia wide, with people of all ages being able to improve their emotional literacy and share their emotions.
Check out our development process:
OUR LOGO AND BUSINESS CARD
I will need to establish connections with designers to ensure that my product fucmtions effectively and is safe for everyone to use.
We are seeking a $500 initial investment to create a sample of stock and implement a marketing strategy to turn from a seed to a start up.
I would love to know how to make my product stand out form the crowd! I think maybe another young entrepreneur can help me achieve this as I want to ensure my product has IMPACT.
To develop my product, I will need to consider the following:
1. Developing my marketing
2. Developing a website
3. Developing a social media presence
4. Developing packaging
5. Creating my own beads and resources for sale