JILP | Making finance fun!

What is the problem you found?

Once young people finish school and live independently they don't have a strong understanding of practical financial skills.

What is your opportunity?

How might we make young people financially literate?

Who is your audience?

Our customers are young people aged 12-24 who are not knowledgeable about financial matters

What Is Your Solution?

Our solution is to create a game to learn about finances and money. We were inspired by Pokemon Go and how they brought their game off the screen and into the real world.

Our game will feature check points at popular places such as parks or shopping centres. Players will be able to can scan a QR code and they can play a brief finance themed game. There will be a national leaderboard which will encourage user engagement through competition and make it fun for young people to get involved.