King of Savings | Providing young children with a fun and helpful way to save

What is the problem you found?

Children do not receive any exposure to financial concepts and are not prepared for when they begin earning money. 

What is your opportunity?

How might we create a new money management system for children that is exciting and makes saving fun?

Who is your audience?

Our customers are primarily children from the age of 8- 13, who are not educated about financial concepts and do not understand how to save money properly.

What Is Your Solution?

Our solution is an innovative and interactive money box for children. Users are able to deposit money into the animal's mouth and the animal will make a sound. The money box also provides rewards for users as they save their money. For every $20 put into the money box, $2 will be released to the user which they may add to their spending money. 

The first design is a Lion shaped money box and future designs include a shark, tiger, koala, and eagle.